How to keep AI-written captions on brand
Three steps to make AI captions sound like your client: a brand voice guide, a specific brief and human approval.
AI tools can write a caption in seconds. Without clear guidance, though, they tend to write similar captions for every brand: upbeat, generic and full of words the brand would never use.
You can keep AI-written captions on brand with three steps.
1. Give the AI your brand voice
The AI only knows the brand if you tell it. A short brand voice guide covers most of what it needs:
- who the audience is;
- how the brand talks;
- words the brand always uses, and words it never uses;
- two or three example posts that sound right.
Save each version of the guide, and only use the one the client has approved. If the client changes their tone in March, posts from February should still follow the old guide.
2. Be specific in the brief
The more specific your request, the better the result. Include:
- the platform and format, because an Instagram carousel needs different writing from a LinkedIn post;
- the length, and how many hashtags to use;
- the one goal the post needs to achieve;
- any facts the caption should include.
Don't ask the AI for statistics or other facts it can't know. If a caption needs a number, put the number in the brief.
3. Have a person approve every draft
Treat every AI caption as a first draft. Someone who knows the client should read it, edit it and approve it before it's used. Label AI-assisted drafts so your team knows where they came from.
Clients trust you to speak for their brand, and a human review is how you keep that trust.
Remove personal details from briefs
Briefs sometimes include things that shouldn't be shared, like a customer's email address, a phone number or notes from a call. Remove personal details before you send a brief to an AI tool, and never include confidential client information.
How Ogasocial handles AI captions
AI Studio writes drafts from each client's approved brand guidelines. It removes email addresses and phone numbers before a brief is sent, discards results that don't match the requested format, and labels every draft so a person can review and approve it.
