Social media retainer calculator

Price a monthly retainer from your own time, rate and margin. Change any number and the price updates. Free, and nothing to sign up for.

Your numbers for one client

The starting values are placeholders. Replace them with your own.

Currency

Posts a week

Across all platforms, counting each idea once.

Platforms

Instagram, LinkedIn, TikTok and so on.

Minutes per post

Brief, write, design, revise and get it approved.

Extra minutes per platform

Adapting a post for each platform after the first.

Other hours a month

Strategy, calls, reporting and community replies.

Your hourly rate

What an hour of your time is worth, before profit.

Costs a month

Tools, stock and freelancers for this client. Not ad spend.

Profit margin (%)

The share of the price you keep as profit.

Charge at least $2,650 a month

Plain arithmetic on your numbers. No benchmarks, no averages, nothing hidden.

Posts to hours
Posts a week × 52 ÷ 12 gives posts a month. Each post takes your making time, plus your adapting time for every platform after the first. Your other monthly hours are added on top.
Hours to cost
Hours × what your hour is worth, plus the costs this client brings, is what the work costs you.
Cost to price
Cost ÷ (1 − margin) leaves your margin as profit after costs. The result is rounded up to a clean number, never down.
Check the result
If the price feels high for the client, cut scope (fewer posts or platforms) before you cut your rate. Discounts come out of profit first.

Start free or Book a demo

The Free plan includes one client. No credit card required. Book a demo and our team will reply by email.