How to get your content calendar approved by clients
Six ways to present a content calendar so clients review it quickly and approve it the first time.
Blog
Guides for social media managers and agencies on content calendars, client approvals, reporting, competitor research and AI.
Latest articles
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2 min readWhy you shouldn’t add up reach across platforms
Adding reach from each platform counts some people more than once. Here’s what to report instead.
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2 min readHow to keep AI-written captions on brand
Three steps to make AI captions sound like your client: a brand voice guide, a specific brief and human approval.
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2 min readWhat to include in a monthly social media report
Which metrics to report to clients, how to compare them, and what to leave out.
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2 min readHow to write a brand voice guide
What to include in a one-page brand voice guide that your team and your AI tools can follow.
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2 min readA simple content approval workflow for small agencies
A three-stage approval process that prevents mistakes and works for a team of two.
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2 min readHow to research competitors on social media without scraping
How to learn from competitors using official data and careful observation, within every platform’s rules.
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2 min read5 tips for writing short-form video hooks
How to write the first two seconds of a TikTok, Reel or Short so viewers keep watching.
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